Built the way you pictured it.

Apex Mono is a design and build studio for web and mobile products, for people starting something new. Beautiful, fast and easy to use, with one director accountable from the first conversation to launch.

Start a projectTaking one new project
Built to be used.
Gina Lee, lead of Apex Mono
Gina Lee, Lead

Studio

Made to be looked at.
Built to be used.

You are about to put your name on something. The site or the app is the first thing most people will ever see of it, and they decide in a moment whether it deserves their time. Apex Mono exists to make that moment go your way: a product everyone can use, with nothing to figure out, made with care, and easy to find when someone goes looking.

Every decision is made from the side of the person using it. The next step is always obvious, nothing makes them wait, and everyone can use it, whatever device or ability they bring. That is the whole promise: it works, it is easy, and people come back to it.

Led by Gina Lee ↗ (opens in a new tab), a product engineer with eight years and thirty-six projects of front-end work behind her. She directs every project end to end, from the product calls to the build. She has built for Riffusion, Pika, Distyl AI, EliseAI and Ethel’s Club. The studio brings in the specialists each project needs and names them in the proposal.

Who you'll work with
Gina Lee directs it start to finish, no handoffs. Specialists join when the project needs them, named in your proposal.
What you get
A website or app, designed, built and live.
What it costs
One fixed price in writing before any work starts. Projects start at $2,500.
How long it takes
Websites from four weeks, apps from eight. Larger builds are split into milestones, each with its own date in your proposal.
Your time
One call at the start, then written updates and recorded walkthroughs on your schedule. About a day of your time in total, spread across the project.
Who owns it
You. The design, the code, the domain and every account.
After launch
Fixes and updates when you need them, or a monthly care plan.
Built to be used.

Process  ·  Three steps

01  A conversation

We start with what you are building, who it is for and what it has to do, then come back with a clear recommendation.

02  A proposal you sign

Scope, timeline and price in one document. It doubles as the agreement, so there is nothing else to read.

03  Designed and built together

Design and build move as one, with a clear update and a walkthrough at each step. Nothing ships that you have not seen.

A fit, or not

A fit when

  • You are starting something new, or replacing something that no longer works.
  • You want one accountable person from the first conversation to launch.
  • You can give about a day of your time, spread across the project.
  • Your budget starts at $2,500.

Not a fit when

  • You need daily meetings, or someone in your office.
  • You need it live in under four weeks.
  • You want to collect quotes and pick the lowest.

If Apex Mono is not the right fit, we will say so and point you to someone who is.

Taking one new project

Start a projectTell us what you are starting. Three short steps, five minutes, and a reply within two days with next steps.